Healthcare Organizations Service Relationships
We are losing market share to our competition.
Problem
Healthcare organizations serve a wide variety of “customers.” Disruptions in any of these customer relationships can lead to lower market share and declining patient volume.
Our Approach
We help our clients identify their critical strategic relationships and find ways to strengthen their service to key customers. We are experienced at creating medical staff development plans that support effective service line strategies. We also use our detailed understanding of healthcare operations and finance to design innovative vehicles for building powerful strategic relationships.
Further Resources
- Medical Staff Segmentation: The Missing Element that Separates a Plan from a Strategy
- Cease Fire: How to Avoid the Medical Staff Bidding War
To find out how Health Directions can help your organization maintain and improve market share, contact us today!
Case Study
A system-owned hospital was losing market share in the surgical services sector. Health Directions analyzed the hospital’s market and identified a series of weak service relationships with surgeons. We helped the hospital establish a collaborative governance model for the OR that developed strong physician involvement. We also helped the hospital improve operational processes to upgrade surgeon service and trained key staff in viewing surgeons as their customer. As a result of these changes, surgeons began moving cases back to the hospital. Surgical volume increased 13 percent in one year.
